Pastry Nation
Creative Challenge
Pastry Nation, a family run bakery with pastry at their heart came to us with only a name and a clear passion for creating the best pastries in the country. The challenge was to craft a bold and memorable identity that could capture their pride, personality, and uncompromising love for pastry, while helping them stand out in a crowded food market.
Solution
Enter a brand that’s unapologetically proud and playfully patriotic. Drawing on national symbols with a cheeky twist of British humour, we created a bold, modern identity that feels punchy, fun, and full of pride. From the new logo, packaging to animations and wider branding, Pastry Nation now has an identity as fresh and distinctive as the pies themselves. With a brand their team and their customers can truly rally behind.
